In Adele’s album, 19, she is seen to be looking downwards
with a reflective and serious expression. This connotes that she takes her
music seriously and that she is not a pop artist. It is clear that she is a
natural artist who isn’t sexualised as the image is an extreme close-up shot
and so it doesn’t show the entirety of her face. The fact that the photo was
cut off at her mouth specifically emphasises this as expressions formed by the
mouth can often be used to sexualise. In the photo, Adele is avoiding eye
contact and it is darkly lit around her. This suggests that her image is not
what will sell her music like many pop artists, and so enforces her position as
a real artist. Her makeup is not as heavy as that which is common for numerous
female singers and indicates that she isn’t trying to be glamorous as she takes
her career as a musician seriously. In addition, the eye makeup that she is
wearing appears to look quite old fashioned. This creates an implication of her
type of music and insinuates that she doesn’t sing the sort of music that is
the most familiar currently.
The bold white font in capital letters for her name is
used to get her name out into the world as she is an up and coming artist who
needs to be noticed amongst the other more established stars. But it does also
suggest that she will be a big star in the future. The album name ‘19’ is typed
in an almost handwritten font. This signifies that the album is personal to her
(as she wrote almost all of the tracks), and connotes her to be an organic,
honest artist who differs in this way from many singers in the music industry
nowadays.
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