The music video for ‘Budapest’ by George Ezra conforms to
the conventions of indie music videos as most of the video is performance based
where he sings and plays his guitar. This means that the video also follows
Andrew Goodwin’s music video theory as it clearly demonstrates the
characteristics of the indie genre.
There is an obvious relationship between the lyrics and
the visuals as George Ezra is seen lip-syncing the song for a lot of the video
which amplifies this relationship. Furthermore, some of the specific lyrics
match what we see on screen, like when he sings ‘my many artefacts’ and it
shows a man carrying an antique urn. This again emphasises the relationship and
so conforms to Andrew Goodwin’s theory.
There is also a link between the music and the visuals
since the whole music video is cut to the beat. This link is further shown with
George Ezra’s guitar strumming matching the beat of the song and also with
people’s movements being in time with the music such as a man’s sneeze and
everyone turning their heads towards him. In addition, the mood of the music is
reflected in the visuals as the happy feeling of the song is indicated in the
colourful video. All of this shows that the video follows Andrew Goodwin’s
theory.
Additionally, the video also conforms to Andrew Goodwin’s
music video theory because it meets with the demands of the record label by
having various close-up shots of George Ezra. This helps him gain promotion as
he can become more recognised in the music industry.
There are a few quick shots of a woman wearing a crop top
and so uses the notion of looking to sexualise people, subverting Andrew
Goodwin’s theory as it says that this feature is likely to be used by synthetic
artists, whereas George Ezra is organic. However, it is only a tiny number of
very quick shots that show this and she is still mostly clothes, and therefore
doesn't subvert the theory to the full extend, with most of the video
conforming to it since the rest are fully dressed and non-sexualised.
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