Our perfect audience member

This is Max Saunders. He is our ideal audience member. He is 21 years old and so is a young adult who fits into the demographic of Jay’s target audience. From his profile picture, we can see someone who could be regarded as ‘indie’ since he is wearing clothing which is comfortable, rather than particularly fashion trendy. In addition, the silly nature of the photo demonstrates that he doesn’t care about image, and just wants to be himself, which is similar to the star image of Jay.

Max clearly enjoys listening to indie music and understands what it means to be an organic artist as he plays his own instrument which is a ukulele and so appreciates authentic music.

At the moment, Max is studying at university which again matches the young adult demographic of Jay’s target audience and also conforms to the expected VALS of Jay’s fans, as he is studying Business Management to develop skills, wanting to make his mark in society and showing that he is an innovator.

Max’s choice in films also indicates that he is in Jay’s target audience as he enjoys some films of an indie genre, like how Jay is a singer in the indie genre. This signifies that Max values passion and originality in different media forms, and so can be seen to admire Jay as an organic artist rather than just due to liking his songs.

From Max’s music choices, it is evident that he is part of Jay’s target audience as he enjoys music by artists similar to Jay such as Hozier, George Ezra and Tom Odell who are also indie artists. They are all organic which implies that he doesn’t like music by synthetic artists and so doesn’t like artists who are constructed, and prefers them to be more down-to-earth. This insinuates that Max is quite casual and relaxed like Jay, and so his music should appeal to him.

As Max is Jay’s perfect audience member, we would expect him to share Jay’s products and posts from his social media to help spread word-of-mouth and promote him in order to increase Jay’s fan-base made up of other people from his target audience.