Development of our digipak

We started out using a template for the digipak, adjusting the photos to fit. Originally, however, we somehow places the front and back photos in the reverse positions and so it ended up back to front.

Developing upon this, we swapped the covers to be the right way round, and placed an image of Jay with his guitar on the back cover to further show off his organic star image. We also created an inside slip for the CD and the CD itself with a picture of Jay on it to make his star image even more recognisable.

After this, we removed the title ‘Best Fake Smile’ from the front of the album as that was the single name and we wanted the album name to be ‘Jay Harper’ so as to help people recognise his name and establish himself in the music industry.

For the next draft of our digipak we changed the font to a bolder, more curved font. The boldness allows his name to stand out which is needed for a new artist, and the curved lettering connotes that he is a relaxed artist and therefore demonstrates that he is indie and organic and so sells his brand as such. In addition, we added the track names to the back cover to make it more professional and changed the inside slip, making the text smaller and adding another photo of Jay to show off his star image more with his guitar.

After realising that we had put the title of the album, his name ‘Jay Harper’, on the back cover for the previous draft of the digipak, we removed it. We also decided to remove the image we had recently added to the inside slip because after we had looked at it for a while and taken advice from other people, we saw that it was too much and was crowding the digipak.