From asking questions to various types of audiences and from prior knowledge of other movies which are fairly similar to ours, we have gathered that the target audience for our film would be around 15 to 25 and so our thriller would get a 15 rating. The film might appeal to young adults who want to see some action and excitement in a film. The market from 15 to roughly 25 is largely due to the action and the gadgets used in the opening sequence of our thriller which means that the audience can enjoy our film as they might relate to it.
The certificate of 15 we believe would be used due to:
- The dangerous behaviour such as the use of weapons in our film
- Strong violence throughout film
Examples of Action Thrillers with Different Target Audiences
3 Days To Kill - (15)
This film involves the character Ethan Runner who has a dangerous career. Ethan becomes ill and can’t carry on due to his terminal illness. Ethan has the opportunity to live when the agency offer him a cure for an exchange to kill the most violent terrorist. This action thriller is similar to ours with the idea for an exchange and the use of violence and strong language which means it has been rated a 15. Due to the similarity in film and same use of references it shows our film is also suited to the certificate rating of 15.
Sabotage - (15)
Sabotage is an action thriller film. The target audience for this film is also a 15. This is shown through the use of drugs, violence and sex references. This film is about a crime and involves action and a mystery case. The film is about the mystery of a stash of cash going missing and a group being targeted by violent people. This film uses a lot of weapons and mystery which shows how the film is rated as a 15.
Sin City: A Dame to Kill For – (18)
This film is about a detective who is on the streets on Sin City. This film involves the detective Dwight who receives a call from his ex girlfriend, Ava Lord. Dwight refuses to meet her. The story also involves a stripper called Nancy who is plotting against a corrupt senator and finds herself in deep trouble. This film involves nudity, drug use and extreme violence. This difference between this film and our film becomes clear as does why this film is rated 18 and why ours should be rated 15. Our film does not involve nudity or have the same extent of violence as this film does. Therefore this film gives us the greater knowledge for why people under 18 can watch our film.
The Two Faces of January - (12)
This thriller is about tourists who are misled and approached by a local con man who is scamming people as a tour guide. These American tourists find themselves in a situation that leads to danger. The film involves strong language and moderate violence. There are also some scenes of smoking. This film does not show as much violence or have as significant weapon crimes as our film does and therefore shows clearly that our film has stronger than just moderate violence like this film does, making our film best suit a 15.
Conclusion
From looking at 2 action thrillers with the target audience of 15+ gave us the idea that our thriller will also show similar traits and a similar use of violence that is portrayed in those films. The other 2 films (the 18 and 12 ratings) also shows that our film would not appeal to all of our target audience. If we made our film a 12 it wouldn't appeal to our maximum target audience as a 12 can only have moderate violence. Our film does not meet that criteria and we believe it requires extreme violence due to the kill list and the weapons that Sean has to use for his task in our action thriller. The 18 will also miss out on some of our prime audience from 15-18 as they won't be able to see it, although as we have concluded they should be able to as the violence isn't too extreme. We believe that our main target audience on top of 18-25 will also be interested in our film. Prior to this we questioned people so that we could find our target audience and recorded it where we found that mostly men preferred thriller films even though we do believe our film will attract some women. Overall, we are targeting men between the ages 15-25 as our main audience due to the strong language and violence that our film entails.
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